This article works toward a more meaningful answer to the question, What is a corporate issue? The article builds from existing literature in business strategy, public policy, and business and society. It synthesizes and integrates this literature and then expands the major points. The result is a reformulated definition of the corporate issue construct that enhances theory building and research activities in the area of issues management.

This article uses a historical perspective for reviewing the evolution of Business & Society/Business Ethics courses at business schools and programs in the United States. The study carefully reviews the findings of 11 major studies relating to the role and number of Business & Society/Business Ethics courses in business school/program curricula. Included in these 11 studies are the results of the 1990 survey on curricula and faculty conducted by the Curriculum Development Committee of the Academy of Management's Social Issues in (...) Management Division. The study reveals that business schools/programs experienced a period of growth in Business & Society course offerings between 1973 and 1986 but a decline between 1986 and 1990 at both the undergraduate and graduate levels. A brief look at alternative futures for Business & Society teaching and research is offered at the end of the article. (shrink)

By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has been insufficient.

This panel considered the uses of and prospects for the stakeholder theory/approach. After 20 years of popularity, the stakeholder concept has still notemerged as a true theory. However, it offers some unique perspectives on business organizations and there is plenty of room to develop stakeholder theory and research. These session notes are offered to further the scholarly discussion.

Over time, how does a company's corporate social performance (CSP) as reflected through different stakeholders' views of the company (corporate reputation or CR) vary between a financial stakeholder group and a customer stakeholder group? The purpose of this research is to extend our previous work in the area of CSP profiling. So far, we have only applied the method to two companies in each of three industries for one year. This paper will focus on extending the application to the five (...) to eight companies in each of nine leading industries across a three year time span. The results will provide a much deeper data base leading to more rigorous measurement and analysis of CSP. (shrink)